Human-Centric Artificial Intelligence: The Road Ahead

Titelangaben

Kühl, Niklas:
Human-Centric Artificial Intelligence: The Road Ahead.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Bd. 70 (2024) Heft 4 . - S. 6-9.
ISSN 1436-798X

Weitere URLs

Abstract

This editorial explores the critical role of Human-centric Artificial Intelligence in marketing, emphasizing the importance of explainable AI, fairness, and human’s appropriate reliance on AI systems. It highlights the growing gap between AI’s technical advancements and their impact on human behavior, stressing the need for transparent and equitable AI solutions that enable stakeholders to reflect on AI’s recommendations critically.