Can information help bridge the attitude–behavior gap in sustainable clothing consumption?

Title data

Ries, Teresa ; Rese, Alexandra:
Can information help bridge the attitude–behavior gap in sustainable clothing consumption?
In: Cleaner and Responsible Consumption. Vol. 17 (2025) . - 100278.
ISSN 2666-7843
DOI: https://doi.org/10.1016/j.clrc.2025.100278

Official URL:

Abstract in another language

This research explores the widely known gap between the attitudes on sustainability that consumers express and their subsequent behavior concerning the purchase of sustainable clothing. Given the increasing global mass production and consumption of clothes, the textile industry is taking action to achieve greater sustainability. Previous research has identified the availability of sustainability information as an influencing factor on consumers to engage in pro-environmental behaviour. Study 1 (n=441) investigates different factors concerning information transition on sustainable clothing and confirms the importance of information quality in this context. Study 2 (n=448) finds different preferences for online information channels and information content depending on the age group. Our findings indicate that merely communicating information is not sufficient to close the attitude–behavior gap; consumers need appealing and clear information in all purchase phases in line with their age-related preferences if they are to respond pro-environmentally.

Further data

Item Type:	Article in a journal
Refereed:	Yes
Keywords:	sustainable clothing consumption; information channels; information content; attitude-behavior gap; age differences
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	30 Apr 2025 05:50
Last Modified:	30 Apr 2025 11:57
URI:	https://eref.uni-bayreuth.de/id/eprint/93396