at Google ScholarTitle data
Ries, Teresa ; Baier, Daniel:
Understanding continued fitness app utilization : An extended expectation confirmation model framework and the role of gratifications.
In:
Proceedings of the 2025 European Marketing Academy (EMAC) Conference. -
Madrid, Spain
,
2025
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 May 2025 08:19 |
| Last Modified: | 27 May 2025 08:19 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/93770 |