Twin to Win : A Resource Orchestration Perspective on Twin Transformation

Titelangaben

Burghard, Franziska ; Heim, Laura ; Kreuzer, Thomas ; Wozar, Jana:
Twin to Win : A Resource Orchestration Perspective on Twin Transformation.
In: Proceedings of the 33rd European Conference on Information Systems (ECIS). - Amman, Jordan , 2025

Volltext

Link zum Volltext (externe URL):

Abstract

Organizations today need to drive both digital transformation and sustainability transformation. Twin transformation (TT) suggests that these transformations should be integrated to leverage synergies and optimize resource utilization. While previous research has identified novel resources necessary for TT, such as dynamic capabilities, little is known about how organizations can effectively create and exploit them. We adopt a resource orchestration lens on TT to address this shortcoming and analyze how organizations structure, bundle, and leverage their resources for TT. Based on 20 in-depth interviews with TT industry experts, we present the TT resource orchestration pyramid, through which we unfold the processes and sub-processes of resource orchestration for TT. Our findings enhance our understanding of TT resources and contribute to the emerging body of knowledge on how organizations drive TT. In doing so, we also provide guidance for practitioners to better manage the complexity of TT.