Twin to Win : A Resource Orchestration Perspective on Twin Transformation

Title data

Burghard, Franziska ; Heim, Laura ; Kreuzer, Thomas ; Wozar, Jana:
Twin to Win : A Resource Orchestration Perspective on Twin Transformation.
In: Proceedings of the 33rd European Conference on Information Systems (ECIS). - Amman, Jordan , 2025

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Abstract in another language

Organizations today need to drive both digital transformation and sustainability transformation. Twin transformation (TT) suggests that these transformations should be integrated to leverage synergies and optimize resource utilization. While previous research has identified novel resources necessary for TT, such as dynamic capabilities, little is known about how organizations can effectively create and exploit them. We adopt a resource orchestration lens on TT to address this shortcoming and analyze how organizations structure, bundle, and leverage their resources for TT. Based on 20 in-depth interviews with TT industry experts, we present the TT resource orchestration pyramid, through which we unfold the processes and sub-processes of resource orchestration for TT. Our findings enhance our understanding of TT resources and contribute to the emerging body of knowledge on how organizations drive TT. In doing so, we also provide guidance for practitioners to better manage the complexity of TT.

Further data

Item Type:	Article in a book
Refereed:	Yes
Keywords:	Twin transformation; Resource orchestration; Digital transformation; Sustainability transformation
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professor Information Systems Management and Digital Transformation Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professor Information Systems Management and Digital Transformation > Junior Professor Information Systems Management and Digital Transformation - Juniorprof. Anna Maria Oberländer Profile Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Result of work at the UBT:	Yes
DDC Subjects:	000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics
Date Deposited:	12 Aug 2025 06:02
Last Modified:	12 Aug 2025 06:02
URI:	https://eref.uni-bayreuth.de/id/eprint/94464