Unlocking the Potential of Green IS : Addressing Tensions to Promote Environmentally Friendly User Behavior

Titelangaben

Breiter, Katharina ; Probost, Fabian ; Gimpel, Henner:
Unlocking the Potential of Green IS : Addressing Tensions to Promote Environmentally Friendly User Behavior.
In: Proceedings of the 46th International Conference on Information Systems (ICIS). - Nashville, USA , 2025

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Abstract

Green IS plays a crucial role in promoting environmentally friendly user behavior through digital technologies such as eco-feedback systems or gamified smart devices. Despite their potential, tensions between system providers and users can hinder adoption and effectiveness. This study addresses these tensions by applying a design science research approach to develop actionable design guidance. Based on a systematic literature review, expert interviews, and a focus group demonstration, we conceptualize provider–user tensions as dialectical contradictions and translate them into four pairs of meta-requirements and corresponding design principles. These artifacts support the development of Green IS that balance provider interests with user needs, fostering behavior change through long-term participation, contextual relevance, transparency and personalization. Grounded in the COM-B model and informed by stakeholder perspectives, our findings offer a theory-based yet practice-oriented contribution to Green IS design—ultimately unlocking the potential of Green IS to promote environmentally friendly user behavior.