Bridging Perspectives : Understanding Perceptions of Digital Transformation

Titelangaben

Buck, Christoph ; Heidenreich, Tim ; Jabbari, Araz ; Wurzer, Elisabeth ; Desouza, Kevin ; Templier, Mathieu:
Bridging Perspectives : Understanding Perceptions of Digital Transformation.
In: Proceedings of the 46th International Conference on Information Systems (ICIS). - Nashville, USA , 2025

Volltext

Link zum Volltext (externe URL):

Abstract

Digital transformation (DT) has become a priority for organizations navigating rapidly evolving technologies. Yet, DT initiatives often fall short due to misalignments in how individuals across the organization perceive and engage with transformation. Drawing on Social Cognitive Theory, this exploratory study examines how employee perceptions differ across distinct groups with varying personal and environmental contexts, focusing on three key dimensions: individual capabilities, perceived opportunities, and environmental drivers of DT. Based on perceptions of 264 employees from five firms, we identify patterns of perceptual differences. Our findings reveal potential alignment gaps, varying goals, and implementation challenges, therefore contributing to the understanding of DT as a change process. By highlighting the importance of accounting for diverse perspectives in shaping effective, human-centered transformation strategies, this study responds to organizational challenges posed by digital disruption.