Bumpy road to the UEFA Euro 2024? Survey evidence on German residents' perceptions in the run-up to hosting the event

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Reichel, Kristoff:
Bumpy road to the UEFA Euro 2024? Survey evidence on German residents' perceptions in the run-up to hosting the event.
2024
Veranstaltung: 15th ESEA Conference: Annual Conference of the European Sport Economics Association , 21.-23.August 2024 , Rotterdam, Netherlands.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

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Abstract

18 years after the 2006 FIFA World Cup, Germany will once again have the chance to inspire its residents and guests by hosting the UEFA Euro 2024. The methodological approach of this study follows the pertinent research design of standardised online surveys, provided on several social media platforms. Based on tested operationalisations of previous studies on perceptions of event impacts and legacies as well as on spectator interest, a questionnaire was developed to measure the attitudes and preferences of the German residents, in the run-up to the event (N=503). It is found that, despite a high support of the UEFA Euro 2024 in Germany by the residents in the sample, the respondents largely expect more negative than positive impacts and legacies in the economic, social and environmental dimensions of sustainability. However, the residents seem to accept social costs for their individual welfare benefit of a good feeling.