at Google ScholarTitle data
Schleef, Melina ; Bilstein, Nicola ; Stummer, Christian:
Becoming Smart: The effect of disclosing the cooperation with a startup on consumers' behavioral intentions towards smart products.
In: Haenlein, Michael ; Sudhir, K. ; Veresiu, Ela
(ed.):
2026 AMA Winter Academic Conference : Proceedings. -
Chicago, IL
: American Marketing Association
,
2026
. - pp. 467-470
ISBN 978-0-87757-028-8
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 28 May 2026 05:22 |
| Last Modified: | 28 May 2026 05:22 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/97185 |