ERef Bayreuth

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Zwischen KI und Digital Double : Persönlichkeit, Social Presence und Agency als Bestimmungsfaktoren der sozialen Interaktion im Metaversum

Title data

Ross, Lisa Michelle ; Bommel, Helen:
Zwischen KI und Digital Double : Persönlichkeit, Social Presence und Agency als Bestimmungsfaktoren der sozialen Interaktion im Metaversum.
2024
Event: Jahrestreffen der Forschungsgruppe Konsum & Verhalten , 19.-21.09.2024 , Klagenfurt, Österreich.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	No
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	21 May 2026 12:00
Last Modified:	22 May 2026 06:01
URI:	https://eref.uni-bayreuth.de/id/eprint/97652