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Personally, I’d Love to Interact – Understanding the Role of Personality Traits in the Impact of Interaction Levels on Social Presence and Loneliness in Virtual Reality

Title data

Ross, Lisa Michelle ; Bommel, Helen:
Personally, I’d Love to Interact – Understanding the Role of Personality Traits in the Impact of Interaction Levels on Social Presence and Loneliness in Virtual Reality.
2025
Event: Academy of Marketing Science Annual Conference , 21.-23.05.2025 , Montreal, Kanada.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 21 May 2026 12:05
Last Modified: 22 May 2026 06:01
URI: https://eref.uni-bayreuth.de/id/eprint/97654