ERef Bayreuth

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Trust in AI-Based Educational Technology : Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents

Title data

Bommel, Helen ; Ross, Lisa Michelle ; Koch, Timo ; Germelmann, Claas Christian:
Trust in AI-Based Educational Technology : Exploring Student Typologies and Human-AI Relations in Conversational Pedagogical Agents.
2026
Event: Academy of Marketing Science Annual Conference , 12.-14.05.2026 , Savannah, Georgia.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	21 May 2026 12:06
Last Modified:	22 May 2026 06:01
URI:	https://eref.uni-bayreuth.de/id/eprint/97655