at Google ScholarTitle data
Rese, Alexandra ; Wang, Yuqi:
Consumers' Willingness to Disclose Personal Information in E-Commerce : the effect of local privacy policies in a two-country perspective.
In:
Proceedings of the 2026 European Marketing Academy (EMAC) Spring Conference. -
Bath, UK
,
2026
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Jul 2026 07:03 |
| Last Modified: | 08 Jul 2026 07:03 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/98994 |