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Choice-Based Conjoint for Designing Home Appliances : Human Versus Silicon Samples of Respond

Title data

Baier, Daniel ; Randazzo, Danilo ; Unger, Maximilian:
Choice-Based Conjoint for Designing Home Appliances : Human Versus Silicon Samples of Respond.
In: Marketing : ZFP - Journal of Research and Management. Vol. 48 (2026) Issue 1 . - pp. 3-19.
ISSN 0344-1369

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Jul 2026 05:47
Last Modified: 14 Jul 2026 05:47
URI: https://eref.uni-bayreuth.de/id/eprint/99037