at Google ScholarTitle data
Baier, Daniel ; Schulz, Kim:
NPD maturity of manufacturing companies in the age of generative AI : An empirical investigation across NPD phases and application areas.
In:
Proceedings of the 2026 European Marketing Academy (EMAC) Spring Conference. -
Bath, UK
,
2026
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Jul 2026 05:59 |
| Last Modified: | 14 Jul 2026 05:59 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/99038 |