Zeitschrift: Journal of Brand Management

2025

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Bd. 32 (2025) . - S. 150-165.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-024-00374-9

2017

Popp, Bastian ; Woratschek, Herbert:
Consumer–brand identification revisited : An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth.
In: Journal of Brand Management. Bd. 24 (2017) Heft 3 . - S. 250-270.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-017-0033-9