at Google ScholarTitle data
Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management.
(2 December 2024)
.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-024-00374-9
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 04 Dec 2024 07:56 |
| Last Modified: | 04 Dec 2024 07:56 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/91314 |