at Google ScholarTitle data
Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management.
Vol. 32
(2025)
.
- pp. 150-165.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-024-00374-9
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Brand co-creation; Brand co-creation performances; Brand identity; Brand meaning |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 04 Dec 2024 07:56 |
| Last Modified: | 10 Mar 2025 08:23 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/91314 |