Zeitschrift: SMAB Relevant Management Insights

B

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point.
In: SMAB Relevant Management Insights. (2020) Heft 8 . - S. 1-6.

Buser, Markus ; Woratschek, Herbert ; Himmel, Viktoria:
Engaging with Sports or Engaging in Doing Sports : A Comparison of Different Logics in Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 17 . - S. 1-4.

F

Fehrer, Julia ; Gerke, Anna:
Circular Economy and Circular Business Models in Sports.
In: SMAB Relevant Management Insights. (2020) Heft 25 . - S. 1-6.

Fehrer, Julia ; Kullak, Franziska ; Woratschek, Herbert:
Platform Business Models in the Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Heft 23 . - S. 1-5.

G

Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Heft 22 . - S. 1-5.

K

Kriegl, Bettina ; Woratschek, Herbert ; Raab, Andrea:
Frontline Service Innovation : Looking at the Bright Side of Role Conflict.
In: SMAB Relevant Management Insights. (2021) Heft 26 . - S. 1-3.

Kriegl, Bettina ; Woratschek, Herbert ; Raab, Andrea:
Service Innovation in the Workplace : How Does It Emerge?
In: SMAB Relevant Management Insights. (2021) Heft 27 . - S. 1-4.

S

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power.
In: SMAB Relevant Management Insights. (2020) Heft 10 . - S. 1-4.

Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights. (2020) Heft 13 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert:
How Should Sponsors Decide about Sponsorships?
In: SMAB Relevant Management Insights. (2020) Heft 16 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
Sponsorship Decisions : Are Managers Honest with Shareholders?
In: SMAB Relevant Management Insights. (2020) Heft 6 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Heft 9 . - S. 1-5.

Schönberner, Jan ; Woratschek, Herbert:
Sporting Activities : the Core of Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 24 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert:
What Do Sponsors Gain? : Sport Sponsorship Objectives.
In: SMAB Relevant Management Insights. (2020) Heft 7 . - S. 1-4.

W

Woratschek, Herbert ; Griebel, Lars:
A Logic of Sport Products : The Traditional Approach in Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 1 . - S. 1-3.

Woratschek, Herbert ; Griebel, Lars:
The Logic of Sport Products in Sport Sponsorship.
In: SMAB Relevant Management Insights. (2020) Heft 5 . - S. 1-4.

Woratschek, Herbert:
A New Logic of Value Co-Creation in Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 14 . - S. 1-6.

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service Quality-Value Framework.
In: SMAB Relevant Management Insights. (2020) Heft 11 . - S. 1-5.

Woratschek, Herbert:
Social Context Matters! : New Insights for Successful Sport Managers in Ticket Pricing.
In: SMAB Relevant Management Insights. (2020) Heft 18 . - S. 1-6.

Woratschek, Herbert ; Griebel, Lars:
Special Features of the Product in Sport Economics.
In: SMAB Relevant Management Insights. (2020) Heft 2 . - S. 1-4.

Woratschek, Herbert ; Griebel, Lars:
Special Features of the Product in Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 3 . - S. 1-4.

Woratschek, Herbert:
Value in Service Management. Part I. Traditional Logic of Products.
In: SMAB Relevant Management Insights. (2020) Heft 19 . - S. 1-4.

Woratschek, Herbert:
Value in Service Management. Part II. Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Heft 20 . - S. 1-4.

Woratschek, Herbert ; Griebel, Lars:
Value of Competitive Balance in Sport Management : Insights from the "Big Five".
In: SMAB Relevant Management Insights. (2020) Heft 4 . - S. 1-4.