ERef Bayreuth

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Integrative Branding - Brand Management in The Light of Value Co-Creation

Title data

Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Issue 22 . - pp. 1-5.

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Further data

Item Type:	Article in a journal
Refereed:	No
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement > Chair Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	12 Nov 2020 09:06
Last Modified:	17 Jun 2024 11:38
URI:	https://eref.uni-bayreuth.de/id/eprint/59635