at Google ScholarTitle data
Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights.
(2020)
Issue 13
.
- pp. 1-4.
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement > Chair Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 21 Apr 2020 07:38 |
| Last Modified: | 17 Jun 2024 11:40 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/54980 |