Publications "Fischer, Maximilian"

Article in a journal

Lis, Bettina ; Fischer, Maximilian:
Analyzing different types of negative online consumer reviews.
In: Journal of Product & Brand Management. Vol. 29 (2020) Issue 5 . - pp. 637-653.
ISSN 2054-1643
DOI: https://doi.org/10.1108/JPBM-05-2018-1876

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
Explaining the intention to use social trading platforms : an empirical investigation.
In: Journal of Business Economics. Vol. 90 (2020) Issue 3 . - pp. 427-460.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-019-00961-2

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Technological Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior in Germany.
In: International Journal of Innovation and Technology Management. Vol. 17 (2020) Issue 2 . - 2050010.
ISSN 0219-8770
DOI: https://doi.org/10.1142/S0219877020500108

Neßler, Christian ; Lis, Bettina ; Fischer, Maximilian:
Entwicklungsstand des Mobile Payments.
In: Wirtschaftswissenschaftliches Studium. Vol. 45 (2016) Issue 11 . - pp. 611-615.
ISSN 0340-1650
DOI: https://doi.org/10.15358/0340-1650-2016-11-611

Article in a book

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior : An Abstract.
In: Rossi, Patricia ; Krey, Nina (ed.): Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). - Cham : Springer , 2019 . - pp. 905-906
ISBN 978-3-030-02568-7
DOI: https://doi.org/10.1007/978-3-030-02568-7_254

Fischer, Maximilian ; Wömmel, Arna ; Reith, Riccardo ; Lis, Bettina:
A Generation Comparison of Mobile Payment Acceptance Factors : An Empirical Investigation.
In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, Proceedings. - Guimarães, Portugal , 2017 . - pp. 2395-2412
ISBN 978-989-20-7655-3

Working paper, discussion paper

Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth , 2020 . - 49 p.
DOI: https://doi.org/10.15495/EPub_UBT_00004719

Doctoral thesis

Fischer, Maximilian:
Empirische Beiträge zum Konsumentenverhalten in digitalen Medien : Diffusion und Akzeptanz innovativer Technologien.
Bayreuth , 2020 . - IX, 237 p.
( Doctoral thesis, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004962