Group by:
Item Type |
YearNumber of items: 10.
Book / Monograph
Der seltsame Fall des Dr. Jeckyll und Mr. Hyde : Homo Oeconomicus und Homo Emotionalis im Sportmanagement.
ed.: Woratschek, Herbert ; Germelmann, Claas Christian ; Kaiser, Mario
Schorndorf
:
Hofmann
,
2016
. -
165 p.
- (Sportökonomie
; 17
)
ISBN 978-3-7780-8377-2
Article in a journal
Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research.
Vol. 50
(2020)
Issue 3
.
- pp. 406-416.
ISSN 2509-3150
DOI: https://doi.org/10.1007/s12662-020-00661-y
Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets.
In: European Sport Management Quarterly.
Vol. 19
(2019)
Issue 2
.
- pp. 178-200.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2018.1499790
Conference item
Kaiser, Mario ; Woratschek, Herbert:
Optimizing Tickets for Sport Event Spectators 2019.
2019
Event: European Conference on Data Analaysis (ECDA)
, 18.-20.03.2019
, Bayreuth, Germany.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Kaiser, Mario:
Customers' Expected Value Capture in Sport Contexts.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018
, 03.-05.12.2018
, Adelaide, Australia.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Kaiser, Mario:
Together is Better : The Influence of Accompanying Persons Along a Sporting Event on Preferences and Willingness to Pay.
2018
Event: 26th European Association for Sport Management Conference (EASM)
, 05.-09.09.2018
, Malmö, Sweden.
(Conference item: Conference
,
Speech
)
Kaiser, Mario ; Woratschek, Herbert:
How Use Context Influences Willingness To Pay For Sport Tickets : An Adaptive Choice-Based Conjoint Analysis in German Football.
2017
Event: 25th European Association for Sport Management Conference (EASM)
, September 5-8, 2017
, Bern, Switzerland.
(Conference item: Conference
,
Speech
)
Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball.
2017
Event: 2nd World Association for Sport Management Conference (WASM)
, June 20-23, 2017
, Kaunas, Lithuania.
(Conference item: Conference
,
Speech
)
Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis in German Basketball.
2016
Event: 24th Conference of the European Association for Sport Management (EASM)
, 07.-10. September 2016
, Warsaw, Polen.
(Conference item: Conference
,
Speech
)
Doctoral thesis
Kaiser, Mario:
Tickets für Sportevents : Die Ermittlung von kontextabhängigen Preisbereitschaften und Value Capture.
Bayreuth
,
2019
. - X, 163 p.
(
Doctoral thesis,
2019
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004568
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