Publications "Kaiser, Mario"

Book / Monograph

Der seltsame Fall des Dr. Jeckyll und Mr. Hyde : Homo Oeconomicus und Homo Emotionalis im Sportmanagement.
ed.: Woratschek, Herbert ; Germelmann, Claas Christian ; Kaiser, Mario
Schorndorf : Hofmann , 2016 . - 165 p. - (Sportökonomie ; 17 )
ISBN 978-3-7780-8377-2

Article in a journal

Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
ISSN 2509-3150
DOI: https://doi.org/10.1007/s12662-020-00661-y

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets.
In: European Sport Management Quarterly. Vol. 19 (2019) Issue 2 . - pp. 178-200.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2018.1499790

Conference item

Kaiser, Mario ; Woratschek, Herbert:
Optimizing Tickets for Sport Event Spectators 2019.
2019
Event: European Conference on Data Analaysis (ECDA) , 18.-20.03.2019 , Bayreuth, Germany.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Kaiser, Mario:
Customers' Expected Value Capture in Sport Contexts.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Kaiser, Mario:
Together is Better : The Influence of Accompanying Persons Along a Sporting Event on Preferences and Willingness to Pay.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )

Kaiser, Mario ; Woratschek, Herbert:
How Use Context Influences Willingness To Pay For Sport Tickets : An Adaptive Choice-Based Conjoint Analysis in German Football.
2017
Event: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball.
2017
Event: 2nd World Association for Sport Management Conference (WASM) , June 20-23, 2017 , Kaunas, Lithuania.
(Conference item: Conference , Speech )

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis in German Basketball.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. September 2016 , Warsaw, Polen.
(Conference item: Conference , Speech )

Doctoral thesis

Kaiser, Mario:
Tickets für Sportevents : Die Ermittlung von kontextabhängigen Preisbereitschaften und Value Capture.
Bayreuth , 2019 . - X, 163 p.
( Doctoral thesis, 2019 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004568