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Customer Integration and Voice-of-Customer Methods in the German Automotive Industry

Title data

Rese, Alexandra ; Sänn, Alexander ; Homfeldt, Felix:
Customer Integration and Voice-of-Customer Methods in the German Automotive Industry.
In: International Journal of Automotive Technology and Management. Vol. 15 (2015) Issue 1 . - pp. 1-19.
ISSN 1741-5012
DOI: https://doi.org/10.1504/IJATM.2015.067089

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 May 2015 06:18
Last Modified: 05 May 2015 06:18
URI: https://eref.uni-bayreuth.de/id/eprint/11841