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Marktforschung auf Industriegütermärkten

Title data

Baier, Daniel ; Sänn, Alexander:
Marktforschung auf Industriegütermärkten.
In: Backhaus, Klaus ; Voeth, Markus (ed.): Handbuch Business-to-Business-Marketing. 2., vollständig überarbeitete Auflage. - Wiesbaden : Springer Gabler , 2015 . - pp. 73-89 . - XXI, 653 S.
ISBN 978-3-8349-4680-5
DOI: https://doi.org/10.1007/978-3-8349-4681-2_5

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Aug 2015 06:39
Last Modified: 06 Aug 2015 06:39
URI: https://eref.uni-bayreuth.de/id/eprint/17540