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Entwicklung eines Image-Modells für den deutschen Zigarettenmarkt : Eine psychologische Marktstudie

Title data

Schreiner, Frank:
Entwicklung eines Image-Modells für den deutschen Zigarettenmarkt : Eine psychologische Marktstudie.
1991 . - 172 p.
( Doctoral thesis, 1991 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Deutschland; Bundesrepublik; Image; Imagewerbung; Markenartikel; Zigarettenindustrie; Zigarettenmarkt
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 320 Political science
600 Technology, medicine, applied sciences > 650 Management, public relations
Date Deposited: 19 Jan 2016 08:28
Last Modified: 19 Jan 2016 08:28
URI: https://eref.uni-bayreuth.de/id/eprint/27041