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Allianzen in der Markenführung : Ansatz zur Planung kooperativer Markenstrategien

Title data

Spengel, Andreas:
Allianzen in der Markenführung : Ansatz zur Planung kooperativer Markenstrategien.
Wiesbaden : Dt. Univ.-Verl. , 2005
ISBN 3-8350-0089-6
( Doctoral thesis, 2005 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Markenpolitik; Strategische Allianz; Strategische Planung; Unternehmenskooperation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Feb 2016 12:02
Last Modified: 15 Feb 2016 12:02
URI: https://eref.uni-bayreuth.de/id/eprint/27993