Deceived or not deceived? : How food consumers perceive deception

Titelangaben

Held, Johanna ; Germelmann, Claas Christian:
Deceived or not deceived? : How food consumers perceive deception.
In: Cotte, June ; Wood, Stacy , Association for Consumer Research (Hrsg.): ACR 2014 - Back to fun. - Duluth, MN : Association for Consumer Research , 2014 . - S. 313-317 . - (Advances in Consumer Research ; 42 )
ISBN 978-0-915552-74-0