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Deceived or not deceived? : How food consumers perceive deception

Title data

Held, Johanna ; Germelmann, Claas Christian:
Deceived or not deceived? : How food consumers perceive deception.
In: Cotte, June ; Wood, Stacy , Association for Consumer Research (ed.): ACR 2014 - Back to fun. - Duluth, MN : Association for Consumer Research , 2014 . - pp. 313-317 . - (Advances in Consumer Research ; 42 )
ISBN 978-0-915552-74-0

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 10 May 2016 08:56
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/32314