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Multichannel personalization : Identifying consumer preferences for product recommendations in advertisements across different media channels

Title data

Schreiner, Timo ; Rese, Alexandra ; Baier, Daniel:
Multichannel personalization : Identifying consumer preferences for product recommendations in advertisements across different media channels.
In: Journal of Retailing and Consumer Services. Vol. 48 (May 2019) . - pp. 87-99.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2019.02.010

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 May 2019 06:14
Last Modified: 23 May 2019 06:14
URI: https://eref.uni-bayreuth.de/id/eprint/49071