on the publication serverTitle data
Schreiner, Timo ; Rese, Alexandra ; Baier, Daniel:
Multichannel personalization : Identifying consumer preferences for product
recommendations in advertisements across different media channels.
In: Journal of Retailing and Consumer Services.
Vol. 48
(May 2019)
.
- pp. 87-99.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2019.02.010
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 May 2019 06:14 |
| Last Modified: | 23 May 2019 06:14 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/49071 |
