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The other side of the same coin : How communal beliefs about entrepreneurship influence attitudes toward entrepreneurship

Title data

Schmitz, Eva Alexandra ; Isidor, Rodrigo ; Steinmetz, Holger ; Wehner, Marius Claus ; Kabst, Rüdiger:
The other side of the same coin : How communal beliefs about entrepreneurship influence attitudes toward entrepreneurship.
In: Journal of Vocational Behavior. Vol. 112 (June 2019) . - pp. 431-445.
ISSN 0001-8791
DOI: https://doi.org/10.1016/j.jvb.2018.12.007

Abstract in another language

Drawing on the information processing perspective, this paper investigates how young adults' attitude toward entrepreneurship is shaped by their beliefs about the role and activities of entrepreneurs. Our first study (N = 129) reveals that young adults hold a biased set of beliefs. They believe that entrepreneurship affords agentic aspects (e.g., achievement, power, excitement), but significantly less believe in communal aspects which are, however, equally integral to entrepreneurship (e.g., interaction, pro-social behavior). In a subsequent experimental vignette study (N = 389), we show, that communicating the communal nature of entrepreneurship, specifically the pro-social aspects, improves both men's and women's attitude toward entrepreneurship. Overall, our research suggests that portrayals of occupations shape young adults' beliefs about career options and thereby influence their attitude toward respective careers.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Occupational portrayal; Belief; Attitude; Communion; Experimental study; Information processing perspective
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration with a focus on Human Resources and Intrapeneurship > Chair Business Administration with a focus on Human Resources and Intrapeneurship - Univ.-Prof. Dr. Rodrigo Isidor
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration with a focus on Human Resources and Intrapeneurship
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Nov 2019 08:58
Last Modified: 10 Mar 2022 13:39
URI: https://eref.uni-bayreuth.de/id/eprint/53054