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The need for services and technologies in physical fast fashion stores : Generation Y’s opinion

Title data

Rese, Alexandra ; Schlee, Tobias ; Baier, Daniel:
The need for services and technologies in physical fast fashion stores : Generation Y’s opinion.
In: Journal of Marketing Management. Vol. 35 (2019) Issue 15/16 . - pp. 1437-1459.
ISSN 1071-1988
DOI: https://doi.org/10.1080/0267257X.2019.1665087

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Dec 2019 07:39
Last Modified: 03 Dec 2019 07:39
URI: https://eref.uni-bayreuth.de/id/eprint/53443