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Maximizing Return on Investment from Direct Marketing Campaigns : a New Uplift Modeling Approach for Online Shops

Title data

Baier, Daniel ; Stöcker, Björn:
Maximizing Return on Investment from Direct Marketing Campaigns : a New Uplift Modeling Approach for Online Shops.
2019
Event: 1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“ , November 14-15, 2019 , Karlsruhe.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Dec 2019 09:01
Last Modified: 03 Dec 2019 09:01
URI: https://eref.uni-bayreuth.de/id/eprint/53445