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Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs

Title data

Stegmann, Pascal ; Scheitlin, Yannick ; Ströbel, Tim:
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 66 (2020) Issue 01 . - pp. 12-19.
ISSN 2628-3409

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Mar 2020 09:35
Last Modified: 26 Mar 2020 09:35
URI: https://eref.uni-bayreuth.de/id/eprint/54672