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Jump to: 2020
Number of items at this level: 12.

2020

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Event: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Conference item: Conference , Speech )

Volltext
Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 13 . - pp. 1-4.

Ströbel, Tim ; Ridpath, Bradley David ; Woratschek, Herbert ; O'Reilly, Norm ; Buser, Markus ; Pfahl, Michael:
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education.
In: Sport Management Education Journal. (2020) .
DOI: https://doi.org/10.1123/smej.2019-0047

Ströbel, Tim ; Durchholz, Christian ; Maier, Christopher:
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten Dienstleistungsbranchen.
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (ed.): Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, 2020 . - pp. 17-31
DOI: https://doi.org/10.1007/978-3-658-28672-9_2

Digital transformation in sport : The disruptive potential of digitalization for sport management research.
ed.: Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal
Sport, Business and Management. (2020) .

Exploring new routes within brand research in sport management.
ed.: Ströbel, Tim ; Germelmann, Claas Christian
European Sport Management Quarterly. (2020) .

Volltext
Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management : directions and methodological approaches.
In: European Sport Management Quarterly. Vol. 20 (2020) Issue 1 . - pp. 1-9.
DOI: https://doi.org/10.1080/16184742.2019.1706603

Moesch, Christian ; Marklowski, Tim ; Ströbel, Tim:
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt.
In: Marketing Review St. Gallen. Vol. 37 (2020) Issue 4 . - pp. 72-78.

Volltext
Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 22 . - pp. 1-5.

Stegmann, Pascal ; Scheitlin, Yannick ; Ströbel, Tim:
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 66 (2020) Issue 01 . - pp. 12-19.

Volltext
Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
DOI: https://doi.org/10.1007/s12662-020-00661-y

Volltext
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service Quality-Value Framework.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 11 . - pp. 1-5.

This list was generated on Mon Mar 1 01:11:41 2021 CET.
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