Institutions of the University of Bayreuth
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >

Tinaz, Cem ; Ströbel, Tim:
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development.
2021
Event: International Conference on Events (ICE) , 16.-18.11.2021 , Cape Town, RSA.
(Conference item: Conference , Speech )

Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim:
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research.
In: European Sport Management Quarterly. Vol. 21 (15 September 2021) .
DOI: https://doi.org/10.1080/16184742.2021.1976241

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
2021
Event: 29th European Association for Sport Management Conference (EASM) , 02.09.2021 , Virtual Conference.
(Conference item: Conference , Speech )

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
2021
Event: 29th European Association for Sport Management Conference (EASM) , 02.09.2021 , Virtual Conference.
(Conference item: Conference , Speech )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic.
In: Sport und Gesellschaft. Vol. 18 (19 April 2021) Issue 1 . - pp. 113-117.
DOI: https://doi.org/10.1515/sug-2021-0009

Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal:
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization for sport management research.
In: Sport, Business and Management. Vol. 11 (25 February 2021) Issue 1 . - pp. 1-9.
DOI: https://doi.org/10.1108/SBM-03-2021-124

Digital transformation in sport : The disruptive potential of digitalization for sport management research.
ed.: Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal
Sport, Business and Management. Vol. 11 (2021) Issue 1 . - 108 S.

Moesch, Christian ; Christen, Samuel ; Ströbel, Tim:
It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for sustainable tourism management.
In: International Journal of Sport Management and Marketing. (2021) .

Schönberner, Jan ; Woratschek, Herbert ; Ströbel, Tim:
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (ed.): Sportsmanagement. - Copenhagen : Reizels Publishers, 2021 . - pp. 84-91

Buser, Markus ; Woratschek, Herbert ; Ströbel, Tim:
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (ed.): Sportsmanagement. - Copenhagen : Reitzels Publishers, 2021 . - pp. 78-84

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Event: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Conference item: Conference , Speech )

Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 13 . - pp. 1-4.

Ströbel, Tim ; Ridpath, Bradley David ; Woratschek, Herbert ; O'Reilly, Norm ; Buser, Markus ; Pfahl, Michael:
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education.
In: Sport Management Education Journal. (2020) .
DOI: https://doi.org/10.1123/smej.2019-0047

Ströbel, Tim ; Durchholz, Christian ; Maier, Christopher:
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten Dienstleistungsbranchen.
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (ed.): Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, 2020 . - pp. 17-31
DOI: https://doi.org/10.1007/978-3-658-28672-9_2

Exploring new routes within brand research in sport management.
ed.: Ströbel, Tim ; Germelmann, Claas Christian
European Sport Management Quarterly. (2020) .

Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management : directions and methodological approaches.
In: European Sport Management Quarterly. Vol. 20 (2020) Issue 1 . - pp. 1-9.
DOI: https://doi.org/10.1080/16184742.2019.1706603

Moesch, Christian ; Marklowski, Tim ; Ströbel, Tim:
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt.
In: Marketing Review St. Gallen. Vol. 37 (2020) Issue 4 . - pp. 72-78.

Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 22 . - pp. 1-5.

Stegmann, Pascal ; Scheitlin, Yannick ; Ströbel, Tim:
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 66 (2020) Issue 01 . - pp. 12-19.

Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
DOI: https://doi.org/10.1007/s12662-020-00661-y

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service Quality-Value Framework.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 11 . - pp. 1-5.

Stegmann, Pascal ; Ströbel, Tim ; Nagel, Siegfried:
Digital transformation of value creation on sport platforms : A case study analysis.
In: Breitbarth, Tim ; Bodet, Guillaume ; Fernández Luna, Álvaro ; Burillo Naranjo, Pablo ; Bielons, Gerardo (ed.): Connecting sport practice & science : Book of Abstracts. - Sevilla : Universidad Pablo Olavide, 2019 . - pp. 352-354

Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )