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Institutions of the University of Bayreuth Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel
Number of items at this level: 59. 2024
2023
Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
A Multi-Actor Perspective on Athlete Brand Activism.
2023
Event: The Australian and New Zealand Marketing Academy (ANZMAC) 2023
, 04.-06.12.2023
, Dunedin, Otago, New Zealand.
(Conference item: Conference
,
Speech
)
Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective.
2023
Event: 31st Conference of the European Association for Sport Management (EASM)
, 12.09.-15.09.2023
, Belfast, Northern Ireland.
(Conference item: Conference
,
Speech
)
2022
Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
In: Schnitzer, M. ; Happ, E. ; Praxmarer-Kohli, C. ; Schöttel, S. ; Lintumäki, P. ; Konstantopoulos, I. ; Graiff, L. ; Bodet, G.
;
European Association for Sport Management
(ed.):
30th European Sport Management Conference : Book of Abstracts. -
Innsbruck
: Eigenverlag Innsbruck University,
2022
. - pp. 117-119
2021
2020
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service Quality-Value Framework.
In: SMAB Relevant Management Insights.
(2020)
Issue 11
.
- pp. 1-5.
2019
2018
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