Institutions of the University of Bayreuth
Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten.
2024
Event: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Conference item: Conference , Speech )

Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behaviour and purchase intention in Asia.
2024
Event: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Conference item: Conference , Speech )

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers.
2024
Event: 17th Global Brand Conference , 22.04.2024 - 24.04.2024 , Edinburgh, United Kingdom.
(Conference item: Conference , Speech )

Tinaz, Cem ; Ströbel, Tim:
5: Examining outcomes of sport mega-event bidding for national sports development : the case of Turkey’s bidding for the UEFA EURO 2024.
In: Solberg, Harry Arne ; Storm, Rasmus K. ; Swart, Kamilla (ed.): Research Handbook on Major Sporting Events. - Cheltenham, UK ; Massachusetts, USA : Edward Elgar Publishing, 2024 . - pp. 74-87
DOI: https://doi.org/10.4337/9781800885653.00013

Stegmann, Pascal ; Ströbel, Tim ; Woratschek, Herbert:
Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory.
In: Sport Management Review. Vol. 27 (2024) Issue 4 . - pp. 544-571.
DOI: https://doi.org/10.1080/14413523.2024.2329826

Stegmann, Pascal ; Ströbel, Tim:
Digitale Transformation und Wert-Kokreation im professionellen Teamsport.
In: Behrens, Anton ; Bauers, Sebastian Björn ; Hovemann, Gregor (ed.): Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung. - Wiesbaden : Springer Gabler, 2024 . - pp. 317-337
DOI: https://doi.org/10.1007/978-3-658-42798-6_15

O’Neill, Francis ; Dickson, Geoff ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
Elite athlete activism, advocacy, and protest : a scoping review.
In: European Sport Management Quarterly. (7 December 2023) .
DOI: https://doi.org/10.1080/16184742.2023.2287471

Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
A Multi-Actor Perspective on Athlete Brand Activism.
2023
Event: The Australian and New Zealand Marketing Academy (ANZMAC) 2023 , 04.-06.12.2023 , Dunedin, Otago, New Zealand.
(Conference item: Conference , Speech )

O'Neill, Francis ; Dickson, Geoff ; Thompson, Ashleigh-Jane ; Ströbel, Tim:
Tactical Neutralisation of Athlete Activism : A Study of Discursive Delegitimisation of the Australian Football Team.
2023
Event: SMAANZ Konferenz , 29. November – 01. Dezember 2023 , Hosted by the University of Canberra.
(Conference item: Conference , Speech )

Riedmüller, Florian ; Ströbel, Tim:
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
Event: FANCOMMERCE FORUM , Hamburg.
(Conference item: Conference , Speech )

Davies, Melissa ; Griebel, Lars ; Armstrong, Cole:
Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Domestic And International Instagram Accounts.
2023
Event: Sport Marketing Association Conference (SMA) 2023 , 27.10.2023 , St. Petersburg, USA.
(Conference item: Conference , Poster )

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE).
In: European Sport Management Quarterly. (8 October 2023) . - pp. 1-21.
DOI: https://doi.org/10.1080/16184742.2023.2264316

Griebel, Lars ; Ströbel, Tim:
ESports Extensions of Sport Brands : Implications for Brand Management.
2023
Event: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Conference item: Conference , Speech )

O'Neill, Francis ; Dickson, Geoff ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
Elite Athlete Activism, Advocacy And Protest : A Scoping Review.
2023
Event: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Conference item: Conference , Speech )

Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective.
2023
Event: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Conference item: Conference , Speech )

Stegmann, Pascal ; Moesch, Christian ; Ströbel, Tim:
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023.
2023
Event: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Conference item: Conference , Speech )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim ; Ridpath, Bradley David:
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Building from a Multi-Actor Perspective.
2023
Event: 2023 CSRI Conference on College Sport , 22.03.2023 bis 24.03.2023 , South Carolina, USA.
(Conference item: Conference , Speech )

Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim:
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research.
In: European Sport Management Quarterly. Vol. 23 (2023) Issue 4 . - pp. 1221-1248.
DOI: https://doi.org/10.1080/16184742.2021.1976241

Griebel, Lars ; Ströbel, Tim:
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024.
In: Bezold, Thomas ; Pfeffel, Florian (ed.): Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung. - Berlin : Erich Schmidt Verlag, 2023 . - pp. 285-310

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms.
In: Journal of Business Research. Vol. 166 (2023) . - 113905.
DOI: https://doi.org/10.1016/j.jbusres.2023.113905

Dreher, Frederic ; Ströbel, Tim:
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context.
In: Journal of Service Theory and Practice. Vol. 33 (2023) Issue 5 . - pp. 671-696.
DOI: https://doi.org/10.1108/JSTP-10-2022-0229

Stegmann, Pascal ; Matyas, Daniel ; Ströbel, Tim:
Hype or opportunity? Tokenization as engagement platform in sport marketing.
In: International Journal of Sports Marketing and Sponsorship. Vol. 24 (2023) Issue 4 . - pp. 722-736.
DOI: https://doi.org/10.1108/IJSMS-08-2022-0157

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo and Beijing.
2022
Event: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Conference item: Conference , Speech )

Griebel, Lars ; Anderski, Matthias ; Ströbel, Tim:
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?
2022
Event: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Conference item: Conference , Speech )

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
2022
Event: 30th European Association for Sport Management Conference (EASM) , 06.-08.09.2022 , Innsbruck, Austria.
(Conference item: Conference , Speech )

Stegmann, Pascal ; Ströbel, Tim ; O'Reilly, Norman:
Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Effects of Actor Embeddedness.
2022
Event: European Association for Sport Management Conference (EASM) , September, 5-8, 2022 , Innsbruck, Austria.
(Conference item: Conference , Speech )

Gübeli, C. ; Stegmann, Pascal:
Tech-supported Relationship Management in Professional Spectator Sport Organisations : A Delphi-Study.
2022
Event: European Association for Sport Management Conference (EASM) , September, 5-8, 2022 , Innsbruck, Austria.
(Conference item: Conference , Speech )

Stegmann, Pascal ; O'Reilly, Norman ; Ströbel, Tim:
On the social context of actor engagement on digital engagement platforms in sport : An experimental study on the effect of actor embeddedness and actor engagement behavior.
2022
Event: Administrative Sciences Association of Canada (ASAC) 2022 , June, 3-7, 2022 , Nova Scotia, Canada.
(Conference item: Conference , Speech )

Stegmann, Pascal ; O'Reilly, Norm ; Ströbel, Tim:
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior.
2022
Event: 37th North American Society for Sport Management (NASSM) Anual Conference , 01.-05.06.2022 , Atlanta, GA, USA.
(Conference item: Conference , Speech )

Griebel, Lars ; Ströbel, Tim:
How do Brands evolve? An Exploration of Brand Co-Creation Performances.
2022
Event: 51th European Marketing Association Conference (EMAC) , 25.-27.05.2022 , Budapest, Hungary.
(Conference item: Conference , Speech )

Davies, Melissa ; Ströbel, Tim:
Global Sport Management Learning from Home : Expanding the International Sport Management Experience through a Collaborative Class Project.
In: Sport Management Education Journal. Vol. 16 (2022) Issue 2 . - pp. 154-161.
DOI: https://doi.org/10.1123/smej.2021-0018

Moesch, Christian ; Christen, Samuel ; Ströbel, Tim:
It's getting tight in the Alps : Challenges and implications of the e-mountain bike boom for sustainable tourism management.
In: International Journal of Sport Management and Marketing. Vol. 22 (2022) Issue 1-2 . - pp. 73-95.
DOI: https://doi.org/10.1504/IJSMM.2022.10045433

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
In: Schnitzer, M. ; Happ, E. ; Praxmarer-Kohli, C. ; Schöttel, S. ; Lintumäki, P. ; Konstantopoulos, I. ; Graiff, L. ; Bodet, G. ; European Association for Sport Management (ed.): 30th European Sport Management Conference : Book of Abstracts. - Innsbruck : Eigenverlag Innsbruck University, 2022 . - pp. 117-119

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
The Role of Digital Engagement Platforms for Athlete Branding.
In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne , 2021 . - pp. 9-10

Tinaz, Cem ; Ströbel, Tim:
Examining Outcomes of Turkish Biddings for the UEFA EURO on National Football Development.
2021
Event: International Conference on Events (ICE) , 16.-18.11.2021 , Cape Town, RSA.
(Conference item: Conference , Speech )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic.
In: Sport und Gesellschaft. Vol. 18 (2021) Issue 1 . - pp. 113-117.
DOI: https://doi.org/10.1515/sug-2021-0009

Digital transformation in sport : The disruptive potential of digitalization for sport management research.
ed.: Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal
Sport, Business and Management. Vol. 11 (2021) Issue 1 . - 108 S.

Ströbel, Tim:
Digitalisierung im Sport.
In: Spektrum. Vol. 17 (2021) Issue 2 . - pp. 62-65.

Kurscheidt, Markus ; Tittlbach, Susanne ; Ströbel, Tim:
E-Sport - Chance oder Bedrohung für das etablierte Sportsystem?
In: Spektrum. Vol. 17 (2021) Issue 2 . - pp. 66-69.

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline (ed.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - 2021 . - p. 99

Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal:
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization for sport management research.
In: Sport, Business and Management. Vol. 11 (2021) Issue 1 . - pp. 1-9.
DOI: https://doi.org/10.1108/SBM-03-2021-124

Schönberner, Jan ; Woratschek, Herbert ; Ströbel, Tim:
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (ed.): Sportsmanagement. - Copenhagen : Reizels Publishers, 2021 . - pp. 84-91

Ströbel, Tim ; Germelmann, Claas Christian:
Markenführung und Konsumentenverhalten im Sport.
In: Spektrum. Vol. 17 (2021) Issue 2 . - pp. 20-23.

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
In: Bodet, Guillaume ; Mueller, Jacqueline (ed.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - 2021 . - p. 102

Ridpath, Bradley David ; Ströbel, Tim:
Sportmanagement im internationalen Hochschulmarketing.
In: Spektrum. Vol. 17 (2021) Issue 2 . - pp. 78-81.

Buser, Markus ; Woratschek, Herbert ; Ströbel, Tim:
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (ed.): Sportsmanagement. - Copenhagen : Reitzels Publishers, 2021 . - pp. 78-84

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Event: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Conference item: Conference , Speech )

Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights. (2020) Issue 13 . - pp. 1-4.

Ströbel, Tim ; Ridpath, Bradley David ; Woratschek, Herbert ; O'Reilly, Norm ; Buser, Markus ; Pfahl, Michael:
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education.
In: Sport Management Education Journal. Vol. 14 (2020) Issue 2 . - pp. 119-128.
DOI: https://doi.org/10.1123/smej.2019-0047

Ströbel, Tim ; Durchholz, Christian ; Maier, Christopher:
Die Dienstleistungsbranche im Wandel : Netzwerkorientierung und Digitalisierung in ausgewählten Dienstleistungsbranchen.
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (ed.): Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, 2020 . - pp. 17-31
DOI: https://doi.org/10.1007/978-3-658-28672-9_2

Exploring new routes within brand research in sport management.
ed.: Ströbel, Tim ; Germelmann, Claas Christian
European Sport Management Quarterly. (2020) .

Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management : directions and methodological approaches.
In: European Sport Management Quarterly. Vol. 20 (2020) Issue 1 . - pp. 1-9.
DOI: https://doi.org/10.1080/16184742.2019.1706603

Moesch, Christian ; Marklowski, Tim ; Ströbel, Tim:
Funktionalität oder Nachhaltigkeit? : Eine Bestandsaufnahme im Schweizer Bergsportmarkt.
In: Marketing Review St. Gallen. Vol. 37 (2020) Issue 4 . - pp. 72-78.

Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Issue 22 . - pp. 1-5.

Stegmann, Pascal ; Scheitlin, Yannick ; Ströbel, Tim:
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 66 (2020) Issue 1 . - pp. 12-19.

Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
DOI: https://doi.org/10.1007/s12662-020-00661-y

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service Quality-Value Framework.
In: SMAB Relevant Management Insights. (2020) Issue 11 . - pp. 1-5.

Stegmann, Pascal ; Ströbel, Tim ; Nagel, Siegfried:
Digital transformation of value creation on sport platforms : A case study analysis.
In: Breitbarth, Tim ; Bodet, Guillaume ; Fernández Luna, Álvaro ; Burillo Naranjo, Pablo ; Bielons, Gerardo (ed.): Connecting sport practice & science : Book of Abstracts. - Sevilla : Universidad Pablo Olavide, 2019 . - pp. 352-354

Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )