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Brand management : Traditional brand concepts and brand value creation

Title data

Ströbel, Tim ; Doenicke, Johannes:
Brand management : Traditional brand concepts and brand value creation.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 13 . - pp. 1-4.

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 21 Apr 2020 07:38
Last Modified: 21 Apr 2020 07:38
URI: https://eref.uni-bayreuth.de/id/eprint/54980