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Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?

Title data

Rese, Alexandra ; Schreiber, Stefanie ; Baier, Daniel:
Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?
In: Journal of Retailing and Consumer Services. Vol. 21 (2014) Issue 5 . - pp. 869-876.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2014.02.011

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Law
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Jan 2015 11:53
Last Modified: 14 Jan 2015 11:53
URI: https://eref.uni-bayreuth.de/id/eprint/5506