Title data
Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights.
Vol. 1
(2020)
Issue 22
.
- pp. 1-5.
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 12 Nov 2020 09:06 |
Last Modified: | 12 Nov 2020 09:06 |
URI: | https://eref.uni-bayreuth.de/id/eprint/59635 |