on the publication serverTitle data
Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights.
Vol. 1
(2020)
Issue 22
.
- pp. 1-5.
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 12 Nov 2020 09:06 |
| Last Modified: | 12 Nov 2020 09:06 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/59635 |
