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Editorial Support for Ads: Synergy or "Unfortunate Alliance"? : An Experimental Analysis under Quasi-Biotic Exposure Conditions

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Editorial Support for Ads: Synergy or "Unfortunate Alliance"? : An Experimental Analysis under Quasi-Biotic Exposure Conditions.
2010
Event: 5th International Research Days on Marketing Communications , 2010 , Nancy, Frankreich.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Apr 2016 09:40
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5978