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Die Akzeptanz von Augmented-Reality-Anwendungen im Handel

Title data

Schreiber, Stefanie:
Die Akzeptanz von Augmented-Reality-Anwendungen im Handel.
Wiesbaden : Springer Gabler , 2020 . - XXI, 328 p.
ISBN 978-3-658-29162-4
( Doctoral thesis, 2019 , Brandenburgische Technische Universität Cottbus-Senftenberg)

Further data

Item Type: Doctoral thesis
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Apr 2021 06:35
Last Modified: 22 Apr 2021 06:43
URI: https://eref.uni-bayreuth.de/id/eprint/64856