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Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms

Title data

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
2021
Event: 29th European Association for Sport Management Conference (EASM) , 02.09.2021 , Virtual Conference.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Sep 2021 12:47
Last Modified: 07 Sep 2021 12:47
URI: https://eref.uni-bayreuth.de/id/eprint/66962