Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms

Title data

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline (ed.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - p. 99

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Sep 2021 12:47
Last Modified: 01 Sep 2022 12:44
URI: https://eref.uni-bayreuth.de/id/eprint/66962