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The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research

Title data

Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim:
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research.
In: European Sport Management Quarterly. Vol. 21 (15 September 2021) .
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2021.1976241

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Sep 2021 07:47
Last Modified: 17 Sep 2021 07:47
URI: https://eref.uni-bayreuth.de/id/eprint/67052