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Markenführung und Konsumentenverhalten im Sport

Title data

Ströbel, Tim ; Germelmann, Claas Christian:
Markenführung und Konsumentenverhalten im Sport.
In: Spektrum. Vol. 17 (2021) Issue 2 . - pp. 20-23.

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Feb 2022 12:07
Last Modified: 08 Feb 2022 12:07
URI: https://eref.uni-bayreuth.de/id/eprint/68610