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Computer-Assisted Market Research and Marketing Enriched by Capabilities of Knowledge-Based Systems

Title data

Baier, Daniel ; Gaul, Wolfgang:
Computer-Assisted Market Research and Marketing Enriched by Capabilities of Knowledge-Based Systems.
In: EMAC ESOMAR Symposium on New Ways in Marketing Research. - Brüssel : EMAC , 1990 . - pp. 139-160
ISBN 92-831-1163-X

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Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 11:57
Last Modified: 17 Feb 2015 11:57
URI: https://eref.uni-bayreuth.de/id/eprint/6911