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How Voice Assistants Affect Customer Experience in Online Shopping

Title data

Flaswinkel, Anne Mareike ; Bilstein, Nicola ; Rump, Markus ; Souka, Mohamed ; Decker, Reinhold:
How Voice Assistants Affect Customer Experience in Online Shopping.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 68 (June 2022) Issue 2 . - pp. 38-45.
ISSN 1436-798X

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 30 Jun 2022 06:58
Last Modified: 30 Jun 2022 06:58
URI: https://eref.uni-bayreuth.de/id/eprint/70313