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No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football

Title data

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
2022
Event: 30th European Association for Sport Management Conference (EASM) , 06.-08.09.2022 , Innsbruck, Austria.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 13 Sep 2022 05:38
Last Modified: 13 Sep 2022 05:38
URI: https://eref.uni-bayreuth.de/id/eprint/71800