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No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football

Title data

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
In: Schnitzer, M. ; Happ, E. ; Praxmarer-Kohli, C. ; Schöttel, S. ; Lintumäki, P. ; Konstantopoulos, I. ; Graiff, L. ; Bodet, G. , European Association for Sport Management (ed.): 30th European Sport Management Conference : Book of Abstracts. - Innsbruck, Austria : Eigenverlag Innsbruck University , 2022 . - pp. 117-119

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Sep 2022 14:17
Last Modified: 22 Sep 2022 14:17
URI: https://eref.uni-bayreuth.de/id/eprint/71949