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eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?

Title data

Griebel, Lars ; Anderski, Matthias ; Ströbel, Tim:
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?
2022
Event: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Nov 2022 10:14
Last Modified: 03 Nov 2022 10:14
URI: https://eref.uni-bayreuth.de/id/eprint/72629