Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks

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Jordan, Stephanie ; Kracklauer, Alexander H. ; Germelmann, Claas Christian:
Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks.
In: Bach Tobji, M. A. ; Jallouli, R. ; Sadok, H. ; Lajfari, K. ; Mafamane, D. ; Mahboub, H. (Hrsg.): Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. - Cham : Springer , 2025 . - S. 3-21 . - (Lecture Notes in Business Information Processing ; 530 )
DOI: https://doi.org/10.1007/978-3-031-76365-6_1

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