Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks

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Jordan, Stephanie ; Kracklauer, Alexander H. ; Germelmann, Claas Christian:
Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks.
In: Bach Tobji, Mohamed Anis ; Jallouli, Rim ; Sadok, Hicham ; Lajfari, Kaltoum ; Driss, Mafamane ; Mahboub, Houda (Hrsg.): Digital Economy : Emerging Technologies and Business Innovation. - Cham : Springer , 2025 . - S. 3-21 . - (Lecture Notes in Business Information Processing ; 530 )
ISBN 978-3-031-76364-9
DOI: https://doi.org/10.1007/978-3-031-76365-6_1

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